Raw log access gives you access to the raw statistics logs generated by the server based on the number of hits you receive as well as a large amount of additional information regarding the website. A program such as the three offered below will help you sort the statisitcs into a more user friendly format.
AWStats is an open source, log file parser and analyzer, suitable for analyzing web server, streaming server, mail server and ftp server log files, and displaying the analysis results in a graphical manner. It is written in Perl and works either from the command line or as a CGI script. It is provided to you at no additional cost.
The Webalizer is a GPL application that generates web pages of analysis, from access and usage logs. This program is offered to you at no additional cost.
Urchin statistics offer you a much more powerful approach to utilizing web statistics. It will give you numerous graphs and charts helping you get a very good picture of who has been to your site and what section(s) they visited. While Urchin does have a small fee associated with it, the benefits far outweigh the costs. It is one of the most powerful statistics packages available today.